Branding
Logo and Color Scheme
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Logo Design:
- A modern, sleek logo that incorporates elements of connectivity and security, such as a lock or Wi-Fi symbol.
- Ensure the logo is versatile and works well in both digital and print formats.
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Color Palette:
- Primary Color: Fresh Green (#32CD32) - Represents innovation and trust.
- Secondary Color: Cool Blue (#007BFF) - Conveys security and reliability.
- Accent Color: Dark Gray (#222831) - For a sleek, modern tech look.
Typography
- Primary Font: A clean, sans-serif font like Helvetica or Open Sans for headings and body text, ensuring readability and a contemporary appearance.
- Secondary Font: A complementary serif or display font for accents or highlights, adding a touch of elegance or emphasis.
Brand Guidelines
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Logo Usage:
- Provide guidelines on how to use the logo, including minimum size, spacing, and placement.
- Include examples of correct and incorrect logo usage to maintain brand consistency.
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Color Usage:
- Define how and where to use the primary, secondary, and accent colors.
- Include color codes for digital (RGB, HEX) and print (CMYK) formats.
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Typography Guidelines:
- Specify font sizes, weights, and styles for different types of content (e.g., headings, subheadings, body text).
- Provide examples of text hierarchy and layout.
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Imagery and Iconography:
- Outline the style of images and icons that align with the brand, such as clean, modern visuals that convey security and simplicity.
- Include examples of preferred imagery styles.
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Tone of Voice:
- Define the brand’s tone of voice as professional, approachable, and informative.
- Provide examples of language and phrasing that reflect the brand’s personality.
This document provides a comprehensive guide to maintaining a consistent and recognizable brand identity for FreshPass. Let me know if you need further details or adjustments!